Genesis is gearing up for what will be a pivotal year in the UK, as it ends sales of new pure-combustion cars and repositions itself following a turbulent four years since launching here.

The Hyundai-owned Korean premium brand has sold just 3700 cars in the UK to date. That’s 6000 fewer than DS – a brand of a similar positioning and age and in a similar state of flux – sold over the same period.