Tata Motors, which holds over 60 percent of the Indian electric car market, has set an ambitious plan to further cement its position. The company sold 64,217 electric cars in FY23, a 66 percent increase from 38,728 units in the 2021-22 financial year.To drive its growth, Tata Motors aims to create synergy between electric vehicles (EVs) and rooftop solar (RTS). The company plans to cross-promote RTS and EVs to customers, with a goal of increasing the percentage of Tata EV users with RTS to 50 percent by the end of the decade, up from the current 10-15 percent.

By the end of the decade, Tata Motors plans to strengthen its market share in the CNG and EV segments through the launch of new products like the iCNG Nexon and the introduction of advanced technology features to meet current demand. The company will launch 10 new EV models by FY26 as part of its mission to mainstream EVs in India.

Jaguar Land Rover (JLR) will collaborate on the development of Avinya, using a shared EMA platform to accelerate their entry into the premium pure EV segment. Agratas will focus on driving battery security and cost benefits, which the company believes will be a key competitive advantage in the EV space.

Tata’s 3Es Plan

Tata Motors is banking on the “3Es” – Expansion, EV Ecosystem, and EV Channel – to boost sales and electrify India. The company plans to introduce new products such as the Tata Curvv.ev and Harrier.ev with enhanced features and experiences by FY25, followed by the Sierra.ev and the Avinya in FY26.

“Leveraging Acti.ev and EMA, we will address key barriers in terms of range technology,” Tata Motors stated. The company has partnered with various entities like Tata Power, ChargeZone, HP, Bharat Petroleum, and Shell to enhance the Indian EV ecosystem, aiming to drive growth in public and community chargers to cater to different use cases.Tata Motors will also expand its presence in key cities to reach potential EV customers, with plans to open EV-exclusive channels in 50 cities over the next 24 months. The selection of outlet locations will be based on micro-market analysis.