Zomato introduced a new service called ‘Pure Veg Mode’ alongside a dedicated ‘Pure Veg Fleet’ to cater to vegetarian customers, with CEO Deepinder Goyal citing the need to maintain the integrity of vegetarian orders due to food spillage issues. While some praised the move, others criticized it, expressing concerns about potential discrimination based on delivery personnel’s dietary choices. Goyal assured addressing any negative social repercussions and hinted at future specialized fleets.