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One in four coffee drinkers have ‘no idea’ where their morning brew comes from

One in four coffee drinkers have “no idea” where their morning brew actually comes from, according to research. A poll of 2,000 adults, who drink coffee, found 48 percent don’t know how long it takes to go from a humble coffee bean, to a piping hot cup – and 19 percent are unsure how the drink is produced full stop.

Nearly one in 20 (four percent) even believe coffee is farmed in the UK, with 45 percent admitting it can be easy to forget that coffee is a natural product which comes from a tropical plant.

Jasmine Bilham, from Nestlé UK and Ireland, which commissioned the research, said: “Coffee is so entrenched in our daily routines that it can be easy to forget about the incredible journey it takes from countries like Brazil, Vietnam, and Mexico, to coffee factories right here in the UK.

“Understanding the coffee process helps us to make better choices that have a positive impact on the world around us.

“In the UK, 264 cups of our coffee are drunk every second – that’s a lot of coffee drinkers who are supporting responsible coffee farming, as well as investments in recyclable packaging and renewable energy.”

The research also explored what influences shoppers when they’re buying coffee – and found that price, coffee type, and flavour preference are the most important factors, followed by roast level, and aroma.

As for sustainability, 81 percent of coffee drinkers think companies have a responsibility to be environmentally friendly and socially responsible.

And while two-thirds (67 percent) like to stick with the brands they know, of the 26 percent who do mix it up, three in 10 would choose a new one based on how eco-friendly it is.

It also emerged the average coffee drinker enjoys 657 cups every year – with nearly half (48 percent) valuing the warmth and comfort they get from the drink, while 27 percent welcome the energy boost it gives them.

Half enjoy their coffee with just a dash of milk, while 32 percent like it very milky, and 16 percent have it black – but the majority (58 percent) do not add sugar.

The study, carried out via OnePoll, also found 71 percent think it’s important they have at least one mug of the drink every day – and 59 percent said it’s essential that their coffee is “spot on”, to ensure the day gets off to a good start.

Nestlé’s Jasmine Bilham added: “As a leading food and drink company, it’s our responsibility to deliver what shoppers want, and to use our scale and focus on sustainability as a force for good in the UK and around the world.

“Eight decades of expertise go into sourcing our coffee beans responsibly. They’re then tested seven times before they even reach our Derbyshire factory, where our highly trained coffee testers work hard to ensure the end product consistently delivers the great taste and quality shoppers expect.”


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